ad layouts

Desktop Ads

Billboard Layout

Billboards are wide format horizontal banners designed to seamlessly integrate with website layout. They typically appear at the top, bottom, or center of the screen. Their strategic placement ensure maximum visibility and higher engagement rates.

Height: 250px
Width: 970px
Format: JPG, PNG, GIF, HTML5

Sitebar

The Sitebar utilizes the available space in the browser to the right of the content and dynamically adjusts to the screen size. This attention-grabbing advertising format offers an ideal presentation of advertising content and ensures an exclusive placement for your advertising message. The size of the Sidebar can be customized to your requirements.

Size: Dynamic
Format: JPG, PNG, GIF, HTML5

Half-Page Ad

The large Half-Page Ad is practically unmissable, as it is prominently integrated into the page structure, similar to the Skyscraper. The size is ideal for complex advertising messages or creative effects, making it suitable for extensive branding campaigns

Size: 300 x 500px / 300 x 600px
Format: JPG, PNG, GIF, HTML5

Content Ad / Medium Rectangle

The Content Ad embeds seamlessly within editorial content, standing out to maintain visibility as users scroll. Its placement within articles enhances credibility and engagement with the ad message. Ideal for streaming content, this format ensures prolonged exposure.

Height: 300px
Width: 250px
Format: JPG, PNG, GIF, HTML5

Web Skins

A Web Skin is a powerful advertising format that surrounds the content of a webpage, providing an engaging experience for users. It combines elements like banners, side columns, and background visuals to capture attention. Web Skins are ideal for branding campaigns, leaving a lasting impression by seamlessly integrating ads with a site’s design.

Common component sizes:

Header Banner: Around 728 x 90 or rather content width x 250 pixels, positioned at the top.
Side Columns (Skyscrapers): About 160 x 600 pixels each, on the sides.
Background Visual: Varies, covering the background while adapting to screen sizes.

Sizes can be adjusted to fit specific websites, and designers collaborate to ensure a visually appealing ad presence.

Large Rectangle

The Large Rectangle, measuring 336×280, provides a spacious canvas for ads. Its effectiveness increases when seamlessly woven into editorial content, amplifying its advertising influence. This versatile format accommodates both image and text ads, making it a flexible choice for diverse campaigns.

Height: 336px
Width: 280px
Format: JPG, PNG, GIF, HTML5

Skyscraper

The Skyscraper is a vertically oriented advertising medium, typically placed to the right of the content. Thanks to its proximity to the content, the Skyscraper attracts high attention. It can also be implemented as “sticky,” so it stays in the user’s field of view while scrolling.

Height: 120px
Width: 600px
Format: JPG, PNG, GIF, HTML5

Wide Skyscraper

The Wide Skyscraper is even more creatively adaptable than the Skyscraper. You can use GIFs, JPEGs, and Flash to create content within it. Like the Skyscraper, the wide version of this tall advertising block garners significant attention due to its placement.

Height: 160px
Width: 600px
Format: JPG, PNG, GIF, HTML5

Leaderboard

The Leaderboard provides significantly more space than the Full Banner, and its prominent placement at the top of the webpage ensures high advertising impact. Positioned directly within the user’s view, this advertising format attracts significant attention

Height: 728px
Width: 90px
Format: JPG, PNG, GIF, HTML5

Full Banner

The Full Banner is a classic among advertising formats and is increasingly being replaced by the Super Banner. Placed directly in the header of the webpage, this advertising space can be used on all pages in the immediately visible area due to its universal format.

Height: 468px
Width: 60px
Format: JPG, PNG, GIF, HTML5

Mobile Ads

Understitials

Understitial ads integrate within articles, revealing themselves as users scroll through content. This non-intrusive format ensures ads are seen without disrupting the reading experience, blending advertising seamlessly with editorial content. Perfect for advertisers looking for effective visibility and user engagement without distraction.

Height: 600px
Width: 300px
Format: JPG, PNG, GIF, HTML5

Interstitials

This advertising format is an interactive display that provides an exclusive advertising space with a high image factor. The ad is displayed immediately when a website is accessed, interrupting the user before the actual page appears. The Interstitial is an attention-grabbing advertising medium that can be realized in various sizes and formats, including fullscreen.

Size: Dynamic
Format: JPG, PNG, GIF, HTML5

Mobile Medium Rectangle

The 300×250 Mobile Medium Rectangle (MREC), a non-skippable ad format, strikes an ideal balance on mobile screens. Embedded within content or at natural pauses, it ensures user engagement by remaining visible without an option to skip, making it highly effective for capturing attention in a user-friendly manner without interrupting the browsing experience.

Height: 250px
Width: 300px
Format: JPG, PNG, GIF, HTML5

Mobile sticky

A mobile sticky ad is a type of advertisement that remains visible on a user’s screen as they scroll through content on a mobile device, typically anchored at the top or bottom. It can sometimes be closed by the user, allowing for a less intrusive ad experience.

Height: 50px
Width: 320px
Format: JPG, PNG, GIF, HTML5

Mobile banner

he 320×50 Mobile Banner is a streamlined, standard ad format designed for mobile devices, ensuring consistent performance and high visibility. Ideally positioned at the top of the screen or within the content, its compact size ensures seamless integration that enhances visibility without being intrusive.

Height: 50px
Width: 320px
Format: JPG, PNG, GIF, HTML5